Mission Statements - 4 Important Elements to Include
An effective mission statement must be a clear outline of your business' services and strategy. When composing your statement, make sure it provides a concise declaration of your company culture and goals. It makes all the difference.
Here are four essential questions your company’s mission statement must answer:
What do we do?
How do we do it?
Whom do we do it for?
What value are we bringing?
Pro Tip: Think about both employees as well as customers when creating your company mission. While you will want to prove your mission to your customers, it is your employees who will demonstrate the accuracy of your words. Hire well-qualified individuals who show enthusiasm for your mission. Back them up by adhering to the culture you describe.
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